Brilliant!
2 industrial designers from Sweden have finally come up wtih a sensible solution to the cycle helmet problem. Many of us don't wear a helmet as it doesnt do much for the cycling experience. Their design is a bit like the air bag in cars - it inflates on the way to impact. Read all about it on their website. They don't have an outlet in the UK yet but you can buy it online or view it at the Spin London Urban Cycle Show in May.
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